Naming

Choosing the name for your business may seem like easy task, one that does not need to be well thought through.

Wrong, this is the first opportunity to standout from the crowd, it is a base block of your brand that can evoke positive association to your operation in customer mind, why neglecting the very first touchpoint of your company brand - The Name. Good name should: be easy to spell, bring positive emotion, contain a promise or some clue about what you do, should be easy to remember, unique within your market. You want to be portrait differently than your competition, right ? so why repeat others. Some of the poor naming samples: STD contractors, Chris The Painter, AMBS plumbing, Jone’s Roofing. Kildare Floors. Choose your name wisely so it’s memorable and unique.